Design a brand that finally feels like you and graphics that
make people look twice.

Ditch the messy DIY guesswork and confidently craft a cohesive,
professional brand identity and graphics that reflects your business beautifully
(even if you don’t think you’re creative).

You are waisting too many precious hours winging it in Canva. ‍

You’ve worked too hard to let clumsy visuals hold you back.
Your brand deserves to look as professional and thoughtful as the work you create.

If you struggle with...

  • Feeling proud of your branding and sticking with it long term.
  • Feeling indecisive about brand visuals and have trouble deciding on one direction
  • Piecing together a brand that truely represents you.
    ‍
  • Creating effective graphics for your business that look professional and build trust without taking hours to create.
  • You have good taste, but anything you design doesn't turn out the way you envisioned.
    ‍

You’ve spent hours tweaking fonts and colours, hoping it would finally feel right. Instead, your brand looks more mismatched than meaningful. You’ve got ideas, passion, and a story worth sharing, but your visuals aren’t doing them justice. You want a professional, cohesive brand that feels like you  without needing to outsource it.

Imagine a brand that's uniquely yours
and instantly connects with your audience.


You slip on your cosy fluffy slippers and boil the kettle.
‍
As you sip a warm cup of coffee in your favourite mug, you pick up your phone.
‍
Your inbox is inundated with messages from your loyal customers, who just bought your latest offering.
‍
‍Your brand speaks to your audience so clearly.

Your story resonates with them and they feel you really get them. Your brand looks trustworthy, and people feel confident buying from you.

You open Canva and confidently create some graphics for Instagram with ease.
Your brand fills you with confidence to show up as your best self, and it guides how you approach every aspect of your business.

No more DIY guess work, just a clear, cohesive and aesthetic brand identity that feels 100% you

Turn Canva from frustrating to fun and feel proud of what you create.

Hi there, I'm Tabitha Emma

BRAND DESIGN EDUCATOR

After over a decade of designing brands and websites for creators like you, I now equip small business owners with the tools and processes to create and take control of their own branding and graphics.

I want to see creative's thrive and flourish, and be seen as the professional talents they are.

Creating something unique and filled with personality, character and story. I can help you bring your vision to life.

I've worked with hundreds of happy clients, including...

INTRODUCING...


Brand Design School is a hands-on course for solo business owners who want a brand that truly feels like them.

It blends brand strategy, design theory, and practical skills, so you walk away with a complete, custom brand identity and the skills to confidently design cohesive graphics.



The ultimate branding framework for creatives to:
‍‍

  • Craft your brand identity with intentional strategy. Learn how to design a brand identity with meaning and strategy behind it, so that you attract and connect with the right people and create a style that outlasts trends.
  • Design your core brand elements. Become your own brand designer, and design your own brand elements such as your logo, font and colour choices, icons, patterns and graphic elements.
  • Create a brand style and guidelines. Create a consistent recognisable brand, with a solid style guide that directs all brand graphic decisions. Giving you an easy reference guide for quick graphic creation.
  • Become your own designer, creating all your brand graphics and visual presence. You will be able to confidently and quickly create your own graphics as soon as you need them.

Build your brand on purpose, not guesswork.

Through creative strategy and design foundations, you’ll create an identity that lasts.

One that looks professional, builds trust, and feels right.

YOU'LL BE GUIDED THROUGH THE

8-Step 'Become Your Own Designer' Framework

The 5 Pillars of Branding

BRAND FOUNDATIONS
Get clear on the story you want your brand to tell and create a strategic mood board that visually communicates your message.

Speak with Colour

COLOUR PALETTE
Learn how to choose and use colour intentionally, so your brand feels cohesive, professional, and emotionally aligned with your audience.

Making Your Mark

FONTS & LOGO
Confidently design your logo & choose fonts that align with your message, so your brand looks polished and feels authentically.

Cohesive Brand Design

BRAND ELEMENTS
Learn how to tell your brand’s story visually by choosing and creating imagery and graphic elements that captures your personality and builds instant connection.

Brand Guidelines

STYLE GUIDELINES
Create your own brand rulebook. A visual guide that ensures every colour, font, and image you use aligns perfectly with your brand identity.

Be Your Own Designer

DESIGN FUNDERMENTALS
Gain the skills to think and design like a pro, so every Canva project you create looks aligned, balanced, and on-brand.

Visual Messaging

USE VISUAL MARKETING
Build a cohesive visual marketing system that makes your brand instantly recognizable across every platform you show up on.

Launch Your Brand

LAUNCH YOUR BRAND
Step into your brand’s next chapter by defining your signature positioning and creating a launch plan that gets you noticed. 
"The course is really good and I'm so excited to work on it more. I bought a special sketchbook for it and everything 🙌 🙌 so I can always look back on it and remind myself of my values and ideals.  This course definitely gave me the clarity that I needed.”

– Alina Vilhjalmsdottir

Gain the design confidence you’ve always wanted.
So you can open Canva and create with ease, not overwhelm.

Finally understand why things look good together and how to design visuals that feel beautifully, confidently you.

Have a brand that tells your story, communicates your message & attracts the right people. No more comparison because you have a unique style.

Know exactly the right style for your message, personality and business. Forget feeling uncertain and wanting to constantly change things.

Create graphics that will be consistent, recognisable and memorable. No more wasting time messing about in Canva.

"I’m much more confident now. I feel like I have a cohesive story to tell now and that makes the actual design process much easier."

- Sara Gisabella
"Just defined my niche. Amazing! I have only just started out in my business and it's helped me more than I ever thought! So
excited. Bring it on 😎"

- Courtney Beeren

"Oh my goodness yes! This course changed everything and I'm so happy to have found it and pushed myself to finish it.

The course is very in-depth. It totally could be priced higher for the value I got from it, but getting it for what I paid meant I didn't hesitate.
Before taking the course I kept changing things and getting stuck and second guessing myself. Even the whole direction of the business had all these tangents. It was pretty but didn't make sense.
‍
It was so in-depth and made me look at what is really important to me and how I can connect my unique self with my customer’s needs. Taking this time to go through all the questions and think things through made ideas and thoughts clear to me that I wouldn't have taken seriously before.

This course changed everything for me in that I wake up every morning excited to work on my business.
‍
I'm no longer apprehensive that I'm working on the wrong thing. Starting a new business is challenging and there's lots of room for self-doubt and wandering into “instant inspiration”.

This course aligned my vision with my mission and I feel confident and excited to get to work on a business I'm proud of.
‍
The brand values and business identity section was a lot for me to get through and I realised it was because I was resisting. I was apprehensive about putting my story on paper and making it part of my brand story. Once I put the work in I felt even more clarity around how I can serve my customers.
‍
Now I love my brand style! It's bright and alive and sophisticated. A style I wasn't sure how to capture before. What is interesting is that I had wanted to use some of the colours and fonts I ended up choosing, but wasn't sure how they would work in the past. While taking this course I let myself try the looks I was holding myself back from. I now understood how my taste and style is something my customers are seeking and that I don't have to force myself into a look that doesn't represent what my brand is all about.
‍
Thank you so much for all the work you put into it - it's really a wonderful experience that came into my life at the perfect time. Thank you, thank you, thank you!"

- Andrea Victory-LaCasse
(Define Your Brand's Style Student- The precursor course to Brand Design School)

Cohesive. Memorable. Beautifully Designed.

Stand out from the noise and weave your unique story into your brand.
Build trust with your dream customers and feel proud of how you show up.

If you’ve tried DIY-ing your branding and graphics and it still looks
unprofessional, or you’re constantly tempted to start over you’re not alone.

It’s time to stop admiring everyone else’s beautiful branding and finally create your own.
A brand that’s unique, timeless, and beautifully you.
‍
One that looks professional, feels cohesive, and earns trust built on
solid foundations, not guesswork. No more being stuck in limbo.

It’s time to confidently become your own designer.

‍

Give your business the glow-up it deserves!

Design Confidence Starts Here

Most DIY brand and design advice leaves you piecing things together, watching endless tutorials, copying Pinterest trends, and still wondering why your brand doesn’t feel quite right.

Brand Design School bridges the gap between strategy and design, teaching you not just how to make things look good, but why they work. You’ll learn how to think like a designer, not just follow templates, so every colour, font, and layout you choose feels intentional, not accidental. This means no more wasted time guessing what looks “on brand.”
No more expensive outsourcing that still misses the mark.
‍
Just clear, practical lessons that give you design confidence and a complete brand identity that truly feels like you. Canva becomes easy, your brand becomes consistent, and your business starts to feel unmistakably professional.

Confidently share your brand with the world and design all your marketing graphics whenever you need them.

TAKE CONTROL OF YOUR GRAPHICS WITH CONFIDENCE

I’m SO ready to DIY my dream brand →
"Such great takeaways! Thank you for sharing these (so key)!! I love the message that branding is more than your logo and colors (though, those are important as well) and encompasses your message and story. I love your work and the way you make visual branding human and break it down."

– Kim Argetsinger
"Probably the most helpful online course I’ve found.  I have read so much and never really found any that provide really in-depth processes.  With a limited budget it is really hard to make sure you’re presenting your best, so I really appreciate your generosity in this... I feel like I’m the closest to ‘me’ that I’ve ever been, as well as understanding my brand and philosophy etc!"

– Xanthe Grundy

You'll also get these bonuses:

Canva Secrets
Video Series

Become a confident Canva user,
with this library of Canva tutorials,
taking you from the basics to the
more advanced tricks.

Style Guidelines
Template

Create your brand guidelines
quickly with a pre-made template to
use as a starting point.
Based on the strategy you will learn.

*NEW* Bonus Bots

I know how easy it can be to feel stuck when working on a creative task alone, so I created these Custom GPTs trained on the frameworks inside Brand Design School to be your creative friend who you can bounce ideas off.

This isn’t a tool that tells you what to do, it’s a conversation partner that helps you discover what feels right for you and your business. No waiting for feedback, instantly chat with a bot and get guidance and someone to brainstorm with.
"I loved how in depth it went with finding our purpose.
‍
Before taking this course my brand was pretty much a mess. I tried out different things but a few weeks later I would be unhappy with it and start over again. I was taking different courses, buying different materials to try and help me to get clarity on my brand and the story I want to tell with it, but somehow I always got stuck at certain points. I was slowly circling in on my voice and direction already, but this course helped me push past those points where I always got stuck.
‍
I’m much clearer now on my brand voice and the story I want to tell with my brand.

This was the part I was struggling with the most but now I have a better idea of what my brand can be. Your prompts and questions really helped me to work through these struggles and push past the points in which I would always get stuck.
‍
It was most challenging to really dig deep since I’m still very new in business, but I feel that the course guided me through it quite smoothly. Overall I truly enjoyed this course and I’m sure I will come back to it from time to time to align my brand again.
‍
I’m much more confident now. I feel like I have a cohesive story to tell now and that makes the actual design process much easier.

My biggest struggle wasn’t the design aspect of it, but finding my brand voice and story and this course has helped me so much with that.
‍
This isn’t the first branding course I took, but it’s the first one that really tackled designing for yourself, which is different than designing for someone else. This course was really exactly what I needed to help me focus on my story, my voice and what I what my brand to be.And for the abundance of content and materials, the price was an absolute steal. I’ve taken more expensive courses and didn’t get as much out of them as I got out of this course.
‍
I just want to take a moment and say thank you. This course really helped me and it came at the perfect time.

Thank you"

– Sara Gisabella
(Define Your Brand's Style Student- The precursor course to Brand Design School)

Don't wait for 'some day'.
Stand out before you blend in.

‍
The online world is only getting busier. Every day, more small businesses and creators are showing up with fresh visuals and strong branding. If your visuals don’t reflect the quality of your work, it’s easy to get lost in the scroll. But when your brand looks confident, consistent, and intentional you naturally attract more attention and trust.

‍Waiting is already costing you. Every week spent stuck in design overwhelm or hesitating to show up because your brand doesn’t feel “ready” means missed opportunities and lost momentum. Hiring a professional designer could cost tens of thousands and still miss the personal touch your brand deserves.

‍Brand Design School gives you the skills and clarity to design a professional brand yourself, so you can save money, save time, and start showing up with confidence now, not six months from now.

‍

Take e a peek inside

Take a look

What's Inside

WHAT YOU WILL GET

8 Modules

Video lessons and Tutorials

Lesson Note PDF Workbooks

Bonus Custom GPT Bots


✓ Work at your own pace with easy to follow lessons.
Understand the design principles that elevate your brand.
✓ Choose the format your learn best (watch or read)
✓ Activities to apply what you learn. Create real assets for your brand as you go.
✓ Lifetime access hosted in Teachery.
✓ Downloadable Resources. Ready to use templates
and guides to save you time and provide quick reference.
✓ Option to get feedback and ask questions. Personalised support from me when you need it.
‍

I CAN'T WAIT, LET'S DIVE IN→

Ready to Create a Compelling
Brand and Graphics?

Instant Access to the 8 modules,
with video lessons, workbooks and templates
and the community to get valuable feedback.

- Lesson Note Workbooks
- Video Lessons
- Tutorials
- Resources

‍‍

Choose Your Plan to
Become Your Own Designer

Course Only

Lifetime access to all the course content-
‍ All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)

Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)

BONUS: Canva Secrets (value $400)

BONUS: Brand Guidelines Template ( value $23)

BONUS: Custom GPTs to support you with brainstorming and feedback. (value $400)



1 PAYMENT OF

ONLY $250

JOIN NOW

Payment Plan

Lifetime access to all the course content-
‍ All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)

Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)

BONUS: Canva Secrets (value $400)

BONUS: Brand Guidelines Template (value $23)

BONUS: Custom GPTs to support you with brainstorming and feedback. (value $400)

‍
‍
5 MONTHLY PAYMENTS OF

ONLY $50/m

JOIN NOW

Course + Support

Lifetime access to all the course content-
‍ All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)

Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)

BONUS: Canva Secrets (value $400)

BONUS: Brand Guidelines Template ( value $23)

BONUS: Custom GPTs to support you with brainstorming and feedback. (value $400)

BONUS: Lifetime support and design feedback from an experienced designer (i.e me!) (value $1500)

‍
‍
1 PAYMENT OF

ONLY $450

JOIN NOW
It has been life-changing!

I've started putting those principles into use and I can already observe a difference in my work. The grid formula has been my favourite :) "


Hasina Khatib
"It's made me even more excited for what I’m doing. It was easy to understand with the visuals when it came to the logos and breaking down the mood board step by step. The font portion was also super helpful because normally when I’m looking to do an ad for  something I just do what I like but I don’t really think about what it actually conveys. Taking the time to talk about thinking what I want my audience to see was super helpful"
‍
- Noah Wheeler


Designing your own brand graphics
doesn't have to feel intimidating or hard

If you have tried to design your own visual branding and graphics
and feel it looks unprofessional or you constantly get that itch to change it.
If you constantly struggle to have clear direction, and are worried you will end up
with a messy brand, that tries to combine everything you like.
It is time to stop admiring other peoples beautiful branding and create
something of your own that is unique, timeless and beautiful that you
will be proud of and feel confident to use. Something that makes you
look like a professional brand that people can trust.

Learn to design marketing graphics quickly and easily instead of spending
hours on that one graphic that only gets 3 likes.

Learning design is a business superpower, and isn't as hard as you may think.

"I loved the depth and visual explanation, as I'm a visual learner. I learned a lot of fun knowledge about using people in ads, fonts and feelings and logo comprehension.

I feel more confident about my design skills now.

This course really takes the guess work out of ads and logos. I have a better understanding of how to improve and build my business logo. The explanation of brand detail was spot on, more then I would think to explain to a client if I made graphics for money.

It made me realise how much work goes into building a brand and the steps we take."

Teeney Marley- Teeneysboutiques.com

Is this for me?

THIS COURSE IS PERFECT FOR YOU...

✓ You're a solo business owner passionate about your brand. You want your brand to look it's best and be proud to share it.

✓ If you want a cohesive, professional brand identity. You don't want to look 'DIY' or amateur.
‍
✓ If you are ready to invest time and effort into creating a brand that stand out. While you can pace yourself, you need to be ready to commit to the process to see the results.

✓ You are always stuck on how your brand should look and spend way too much time fussing over designs that never feel right.

✓ You don't want to completely outsource your branding but you need expert guidance.


FAQ

ALL YOUR BURNING QUESTIONS ANSWERED.

I'm not tech-savvy. Can I still benefit from your course? Yes! This course is designed for everyone, regardless of your tech skills. I break down complex concepts into easy, actionable steps. By the end, you'll not only have stunning visuals but the confidence to create them, no matter your tech background. Plus if you are stuck you can always ask questions in the group, so don't let software skills hold you back.

I'M NOT A DESIGNER, AND HAVE NO DESIGN SKILLS, WILL THIS WORK FOR ME? Yes! This course is designed for any type of creative/small business owner, with or without design skill. I will take you through the whole design process from start to finish. I'll teach you not just the 'how' but the 'why' behind each design choice. You'll be amazed at how quickly you can create professional-looking visuals, even without a design background. It's about unlocking your creativity, not your design degree.

DO I HAVE LIFETIME ACCESS? Yes! This course will be hosted on Teachery, and you can work through it at your own pace, and return to it as often as you like. If I ever move platforms, you will be notified and I will make sure you can still access the content. You will also have access to any updates at no extra cost.

Why should I invest in learning design INSTEAD OF HIRING a professional? Absolutely, hiring a designer is a great option! However, through this course you'll gain the power to express your unique brand vision confidently. Think of it as an investment not just in design, but in understanding how to authentically represent your business visually. Even if you hired someone, you will always have ongoing graphics that you need to create, so having design skills can be highly valuable. Not to mention a huge money saver!

How can design really impact my business success? Design isn't just about aesthetics; it's a silent spokesperson for your brand. This course will show you how strategic design can attract your ideal audience, enhance your message, and set you apart in a crowded market. It's the secret weapon to stand out and connect with your customers on a deeper level.

What if I don't have a clear vision for my brand yet? Perfect! This course is not just about design techniques; it's a journey to discover and refine your brand identity. I'll guide you step-by-step to gain clarity on your message, target audience, and unique selling points. Design becomes powerful when it aligns with a clear vision – I'll help you find yours.

Can't I just use design templates available online? Templates are a great start, but they lack the personal touch your business needs. This course teaches you the art of customization, ensuring your brand stands out authentically and tells your unique brand story. It's not just about designing; it's about creating a visual language that speaks uniquely to your audience.

I'm afraid I won't have time for this course. How much time does it require? I understand life gets busy. This course is designed to be at your own pace, take as long as you want to go though everything, and keep coming back to it, there is no time pressure as you have lifetime access. Plus, the skills you gain will save you time in the long run by streamlining your design process.

I've never thought of my brand as a story. Why does that matter? Your brand is a narrative that connects with your audience emotionally. This course teaches you the art of storytelling through design – creating a visual journey that resonates and connects emotionally. When customers connect with your story, they become loyal advocates. It's not just about products or services; it's about building meaningful connections.

How can design impact my small business differently than big brands? Small businesses have a unique advantage – authenticity and deeper connection. This course is tailored for small businesses, guiding you to leverage your unique personality and story through design. Learn to turn your size into strength, creating visuals that tell your genuine story and resonate with your specific audience.

Will I learn how to use design software? Yes! While knowing your way around software isn't going to make you a good designer, it will make you more confident and quick once you know the rules and strategy behind designing. In this course I give you the option to use the software you prefer, and give examples using a few different types of software as well as providing a guide to help you choose what is best for you. If you want to use the most beginner friendly software, you will also find a bonus section full of Canva tutorials.
‍
‍
For further questions. Send me your questions in the chat, on the right hand corner at the bottom of the page. I will get back to you promptly by email. PLEASE LEAVE YOUR EMAIL IN THE CHAT SO I KNOW HOW TO REPLY TO YOU
‍

Before  I would use Canva templates or just try to come up with something on my own.

I loved the course so much! There were a lot of examples from real businesses and that was really helpful to me. ‍

I feel more capable and like I have more options. All of my graphics looked almost identical before and now I'm more confident in my ability to create different graphics that still match my brand. Tabitha makes me feel more confident in something I have always felt mediocre about. She makes me feel like I can design good graphics for my business.

It always surprises me how much content I get from Tabitha Emma's courses. Even the free courses have so much information. I always save the information and my notes and go back over them because I never learn it all the first time through. It's a lot of value but still not overwhelming. If you're on the fence, I would tell you this is a good investment for your business. There's no way they know everything Tabitha Emma has to offer and you will learn something that will help your business.
‍

Brigette Henry- graciousgospel.com


"This course has opened my eyes to the things I have been neglecting and also what I have been doing wrong.
I realized why I have been loving and saving other people’s designs while mine lacked that impact. They have been following the hierarchy rules and leading my eye to clicking in subtle ways.
For a long time I wanted to understand how their graphics worked and mine lacked that oompphh! Now I know why because of this valuable course.
I have downloaded graphics from other people including from this course that were so aligned and wondered how to achieve mine. I was also guessing and just placing text as long as I was done. I can’t wait to recreate my workbook with this system and see the difference it will make visually. I never put into account the principles of design when I was creating the workbook. I didn’t have a clue about any of this because design wasn’t my thing. I’m glad I learnt about this now. I can’t wait to refer back to them every time I’m designing a graphic."

Lesson 4 tied everything nicely with a bow on the mistakes to avoid and the fixes I needed to make with my design. I never put into account the principles of design when I was creating the workbook. I didn’t have a clue about any of this because design wasn’t my thing. I’m glad I learnt about this now. Thank you for the bonus lesson on animating graphics and the design pdfs. They are so good and can’t wait to refer back to them every time I’m designing a graphic."


Jacinta Amutsa

You can keep doing what you are doing,
wasting time on graphics that never look good enough
and never feeling content with your brand.

Or…
‍
‍You can follow a structured process
and learn the rules of design
making nailing your brand style a breeze and
giving you a unique brand identity of your own.
Plus the confidence to be your own designer.

Choose Your Plan to
Become Your Own Designer

Course Only

Lifetime access to all the course content-
‍ All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)

Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)

BONUS: Canva Secrets (value $400)

BONUS: Brand Guidelines Template ( value $23)

BONUS: Custom GPTs to support you with brainstorming and feedback. (value $400)



1 PAYMENT OF

ONLY $250

JOIN NOW

Payment Plan

Lifetime access to all the course content-
‍ All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)

Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)

BONUS: Canva Secrets (value $400)

BONUS: Brand Guidelines Template (value $23)

BONUS: Custom GPTs to support you with brainstorming and feedback. (value $400)

‍
‍
5 MONTHLY PAYMENTS OF

ONLY $50/m

JOIN NOW

Course + Support

Lifetime access to all the course content-
‍ All the training and tutorials to take you through the process of Designing Your Brand and Becoming Your own Designer (value $1800)

Lesson Notes and Workbooks, so you can work through the material and apply it to your brand. (value $800)

BONUS: Canva Secrets (value $400)

BONUS: Brand Guidelines Template ( value $23)

BONUS: Custom GPTs to support you with brainstorming and feedback. (value $400)

BONUS: Lifetime support and design feedback from an experienced designer (i.e me!) (value $1500)

‍
‍
1 PAYMENT OF

ONLY $450

JOIN NOW
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