Have you Been Dreaming of
an Aesthetic & Strategic Brand
with Scroll-Stopping Graphics?


BE YOUR OWN DESIGNER AND TAKE CONTROL OF YOUR BRAND VISUALS 
WITH FLAIR EVEN IF YOU CURRENTLY HAVE NO DESIGN SKILLS

Currently closed for enrolment

Establish Strong Brand Foundations and
Transform them into Beautiful Aesthetics

FEEL CONFIDENT WITH A STYLE THAT PERFECTLY REFLECTS YOUR BUSINESS

Want to get on the waitlist? Stay in touch for future launches and get 'The 4 Step Process to go from Vision to Visuals' workbook for FREE when you sign up.

BY SIGNING UP FOR THIS WORKSHOP YOU ALSO CONSENT TO RECEIVING REGULAR EMAILS FROM TABITHA EMMA. YOU MAY OPT OUT ANY TIME. VIEW PRIVACY POLICY.


Introducing....
The ultimate branding framework for creatives to:

  • Craft your brand identity with intentional strategy. Learn how to design a brand identity with meaning and strategy behind it, so that you attract and connect with the right people and create a style that outlasts trends. Set strong brand foundations.
  • Design your core brand elements. Become your own brand designer, and design your own brand elements such as your logo, font and colour choices, icons, patterns and graphic elements.
  • Create a brand style and guidelines. Create a consistent recognisable brand, with a solid style guide that directs all brand graphic decisions. Giving you an easy reference guide for quick graphic creation.
  • Be your own designer, creating all your brand graphics and visual presence. So you never have to rely on a designer. You will be able to confidently and quickly create your own graphics as soon as you need them (not when you designer has time to create it) and at no extra cost!
COMING 2021

Craft your Brand Identity with
Intentional Strategy that Captivates.

Create all your own Brand Graphics on Demand.

TAKE CONTROL OF YOUR BRAND IDENTITY WITH CONFIDENCE

BECOME YOUR OWN DESIGNER WITH THE

10-Step Brand Elevation Process

(current planned content)

MODULE ONE

The 5 Pillars of Branding-
Brand Foundations and
Strategy

BRAND GOALS

  • Define the reason for re-branding/branding
  • Branding goals and objectives
  • How you measure successful branding
    - Research the competition
  • Brand positioning + positioning statement

YOUR IDEAL CLIENT/CUSTOMER

  • Get to know your ideal audience.
  • Define a customer avatar
  • Identify the impact your brand has on your audience
  • Identify the emotions you want them to feel and the actions you want to inspire.
  • Getting in your customers head. (i.e why would they buy- maslows heirachy)


DEFINE YOUR NICHE

  • Find your focus area
  • Define what you offer and your messaging.
  • Discover what makes your brand different.
  • Define your unique selling proposition.


YOUR BRAND IDENTITY

  • Identify Your Brand Story
  • Get clear on your brand message.
  • The purpose, mission and vision of your business
  • Your values and impact
  • What set's your business apart(differentiation) + features and benefits


YOUR PERSONALITY

  • Your identity and personality
  • How to weave your personality into your branding


TONE AND FEEL

  • Decide the tone and feeling you want to create.
  • How you want people to feel about your brand.
  • Leaving an impression
  • Inspiring action in your audience


THE MOOD BOARD PROCESS

  • Select images that will communicate the essence of your brand.
  • Using your moodboard to guide you in the right visual direction
  • Putting your mood board together in a cohesive manner that flows
  • Making the most of your mood board

PLAN AND DESIGN YOUR LOGO

  • Logo Design Fundmentals
  • Logo Inspiration Board
  • The Logo Design Process
  • Creating logo variations and sub-marks
  • Creating and using a tagline
  • How to save and organise your logo files
  • Illustrator basics

MODULE TWO

Making Your Mark-
Design a Logo that Lasts

MODULE THREE

Speak with Colour-
Creating a Brand Colour Palette

THE POWER OF COLOUR

  • The power of colour in branding
  • Define what your colours should communicate and inspire
  • How colour works + colour psycology


CREATING A PALETTE

  • Creating a colour palette
  • Testing colours and colour hierarchy
  • Finalising your colour palette and creating usage guidelines

PLAN YOUR BRAND ELEMENTS

  • Deciding what you will need.
    - brand psychology (colours, line, shape

BRAND FONTS

  • Finding Font inspiration.
  • Font pairing
  • How to choose your Brand Fonts and determine font usage

BRAND ICONS

  • What icons are for and how to know if you need them?
  • Desinging icons

BRAND ILLUSTRATIONS & PATTERNS

  • Illustration and pattern idea brainstorming
  • How to create illustrations easily (even if you think you can't draw) + how to outsource illustrations.
  • How to turn illustrations into patterns + creating simple graphic patterns.
  • How to use illustrations and patterns in your graphics

PHOTOGRAPHY STYLE

  • Mood Board a photography style
  • Creating a feeling and mood and telling a story through photography.
  • Planning your photos and art direction.

DESIGNING OTHER GRAPHIC ELEMENTS

  • Deciding what other brand elements you need
  • Designing your other brand elements

CREATE A BRAND STYLE BOARD

  • Bring all your brand elements together in an easy to reference brand style board

-How to assess your branding. And narrow options (questionaire e.g how would my audience react to this, does it feel like 'me', is this showing my brand to its best potential, does this align with my brand message, voice and story)

MODULE FOUR

Cohesive Brand Design-
Designing all Your Brand Elements

MODULE FIVE

Graphics Guidelines-
Creating Style Guidelines

YOUR BRAND GUIDELINES

  • Stylescapes- to visualize your branding in use.
  • The purpose of a brand guide
  • What to include in your brand guidelines and examples
  • How to create and use your brand style guidelines.
  • Mapping your sales funnel- to cover all touch points

THINK LIKE A DESIGNER

  • Design file types
  • Layout Design Techniques and Rules
  • The Principes of Design
  • The Pancake Method
  • How to Use and Design Typography
  • The Design Process from Start to Finish

MODULE SIX

Be Your Own Designer- Learn Design Fundamentals, so you can be a Design Queen.

MODULE SEVEN

Compelling Consistency-
Layout Design for Brand Graphics

CREATE BEAUTIFUL CONSISTENT GRAPHICS

  • Sourcing and working with images
  • Designing Social Media Graphics
  • Designing Print Graphics
  • Designing Website Graphics
  • Creating and Using Templates
  • Organising your brand and graphic files
  • graphic dimentions cheat sheet

USE VISUALS TO SELL

  • Clarifying Your Message
  • Planning Campaigns
  • Thinking like an advertising agency
  • Designing Opt-Ins
  • Designing Visual Marketing Graphics

MODULE EIGHT

The Visual Messaging Model-
How to use Visual Marketing to Grow and Sell.

MODULE NINE

Tie it with a Bow-
How to Design Packaging and Design for Print.

DELIGHT YOUR CUSTOMERS

  • Beautiful Packaging Design
  • Packaging Up Your Client Documentation
  • The art of creating with care and delight
  • Preparing packaging design files for print

CONSISTENT BRANDING

  • Keeping your brand files organised
  • Maintaining consistency in design
  • Adding new elements to your brand cohesively

MODULE TEN

Becoming Memorable-
Create a Consistent Elevated Brand.